| Sl.No. | Title | Name of Journal | Date of Publication | Volume No/Issue No/Page No | ||||||||||||||||||||
| 1 | Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach | International Journal of Information Management & Data Insights | 18-Apr-2024 | 4 / 4 / 1-14 | ||||||||||||||||||||
Additional information
|
||||||||||||||||||||||||
| 2 | Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review | Cogent Business & Management | 19-Feb-2024 | 11 / 1 / 1-26 | ||||||||||||||||||||
Additional information
|
||||||||||||||||||||||||
Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India
Tel: +91 804012 9100 / 9600
Fax: 40129000
Email: mail@christuniversity.in
Web: http://www. christuniversity.in
EXCELLENCE AND SERVICE
CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.
